Challenge 3: Usability and redesign

Methodology

1. User Type

Elements of the brief:

2. Research

Here is the specifics of the destination:

  • Currency: euro
  • Medical needs and documentation: only a valid passeport is required (EU)
  • Wardrobe recommendations: light clothes, sunglasses, swimwear (an average of 25° degrees and maximum 2 rainy days/month)
  • Days needed to visit attraction: 3 days for a city overview of the most famous monument such as Belem Tower, Santa Justa elevator, Praça do Comércio, Sé Catedral, National Pantheon, Santuário Nacional do Cristo Rei and modern place like Lx Factory.

3. Benchmarking

They tested many application Kayak, Skyscanner, Trip Advisor and Hopper. They finally opt for Kayak 🥇 which seems to be the more complete one according to their preferences (possibility to book a flight, an accomodation and a car).

4. Testing

They start their searches:

  • from 18th of june to 22th of june
  • a medium car
  • a direct flight
  • 4 stars hotel

5. Insight

6. Redesign Wireframes

The insights show a paint point according the filters and criteria. It leads to a frustration for the users. They leave the control of their searches despite their will to get the most personalize offer. They decided to trust the algorythm.

Communication consultant, fan of multimedia creations and future UX/UI designer