Challenge 1: Design Thinking

  • smartphone owner
  • public transport user
  • everyone knew about the application
  • everyone had already use it
  • everyone found it easy and efficient
  • 3/5 regreted the lack of purchasing feature on the app
  • 3/5 are pass users
  • too many tickets to cary /their pass is not covering every transport modes
  • No fluidity during payement/refill process
Photo by Sam Balye on Unsplash

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Adrien Derreal

Adrien Derreal

Communication consultant, fan of multimedia creations and future UX/UI designer